A radio station that carried liberal program is now switching to a gospel format because of lack of advertiser support.
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If ye love wealth better than liberty, the tranquility of servitude than the animated contest of freedom, go from us in peace. May your chains sit lightly upon you, and may posterity forget that you were our countrymen! - Samuel Adams
"The promptings of the Holy Ghost will always be sufficient for our needs if we keep to the covenant path. Our path is uphill most days, but the help we receive for the climb is literally divine." --Elaine S. Dalton
"It's not a ratings thing -- we have plenty of listeners," Malloy says. "KSAC is experiencing what most other liberal talk show format stations are experiencing - it's not a lack of audience, it's a lack of business support."
In other words, not enough advertising dollars.
Big-name, deep-pocketed businesses, Malloy says, are turned off by the station's progressive format.
Always remember - If you've looked everywhere, and absolutely nobody wants to touch you with a 10 foot pole, the problem is with them, not you.
LM
-- Edited by LoudmouthMormon at 15:59, 2008-04-02
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And I'd discuss the holy books with the learned men, seven hours every day. That would be the sweetest thing of all.
Business generally look at arbitron ratings. If you are getting the numbers then they will spend money with you. It's capitalism not their message. If the number were there the advertisers would be also.
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Jason (Formerly salesortonscom)
As I walk through this earth, nothing can stop, the Duke of Mirth!
Always remember - If you've looked everywhere, and absolutely nobody wants to touch you with a 10 foot pole, the problem is with them, not you.I love this line. It captures the liberal mindset so well.
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If ye love wealth better than liberty, the tranquility of servitude than the animated contest of freedom, go from us in peace. May your chains sit lightly upon you, and may posterity forget that you were our countrymen! - Samuel Adams